There is a reason why the Bellabeat website crashed during its September launch of Ivy, a first-of-its-kind wellness tracker made just for women. While fastened to the wrist in jewelry style, Ivy tracks health data, lifestyle habits and menstrual cycles around the clock to help women better understand their body’s biological response to activity. And women everywhere couldn’t wait to see how the “smartest piece of jewelry” would help them achieve optimal health and wellness on their lifestyle journeys.
Bellabeat, a wellness tech company founded in 2013 by Urška Sršen and Sandro Mur, keeps the spectrum of womanhood in mind with Ivy’s features that mirror the uniqueness of the female body.
Its around-the-clock data tracking includes Day measurements, which track calories, steps, active time, distance, active heart rate, workout intensity and meditation. And Night measurements that follow sleep quality and duration, resting heart rate, respiratory rate, and cardiac coherence.
“We at Bellabeat know how time-consuming it can be to manually document the activities and patterns that factor into overall health and wellness,” Mur said. “We created Ivy to do the leg work for you and keep you on track no matter how hectic life gets.”
Ivy’s data syncs to the Bellabeat wellness app, which filters the results into the Wellness Score, Readiness Score and Cycle core categories.
The Wellness Score will help you understand the mind-body impact of everyday habits like sleep, hydration, activity and mindfulness. The Readiness Score focuses on the body’s response to activities like work, exercise and sleep. And cycle documents the menstrual cycle, symptoms, mood fluctuations and postpartum.
Cyle interconnects all the data through Bellabeat’s Premium Coach Membership, a six-month service available with each Ivy purchase that features personalized tools and wellness coaching.
“The first step toward change is always the hardest, and we don’t undermine the bravery and effort that requires,” Sršen said. “Changing old patterns and habits can feel emotionally taxing and isolating, so we’ve created a support network through our Premium Coach Membership to guide you throughout your process. Beyond the Membership, our Bellabeat website has resources available to you on topics ranging from fitness to sleep and postpartum.
“When you invest in your wellness through Ivy,” Sršen added, “know that Bellabeat is here for you each step of the way.”
In addition to being tech and wellness savvy, Ivy’s minimalistic design is fashion friendly. It comes in four unique styles––Blush Rose Gold, Blush Silver, Garden Rose Gold and Garden Jet Black––and features an interchangeable strap. Ivy is also splash resistant, of a lightweight build, and comes with a rechargeable battery.
“We designed Ivy to compliment your needs no matter your lifestyle,” Sršen said. “Wear it with pride on your journey to betterment.”
