The box that appears while a buyer is purchasing an item is called Buy Box. On the Amazon website, they have a key feature that the same product can be sold by several sellers. If you want to increase your sales on Amazon then visit site here.
How the Buy Box works:
Sellers must have to meet performance-based requirements such as speedy delivery, shipping options, compatible price, good quality of product, and 24/7 customer service, to give the customers the best possible shopping experience, on this performance, they become eligible to compete for Buy Box.
The two main categories of sellers on Amazon are:
- Amazon FBA itself sells a wide range of different types of products.
- Third-party sellers/retailers, who can sell their products typically specialize zone or more categories.
However, there is no limit to the number of sellers or retailers who can choose the Amazon FBA platform. The same item or product can be sold by multiple merchants. These sellers are known as resellers.
How incredibly important the Buy Box:
You can judge the importance of Buy Box just by knowing that 80% of Amazon sales go through it and if we talk about mobile purchases the percentage is even higher.
How do I know if I have the Buy Box?
A seller has to go to the “Manage Inventory” section of his Seller Central Account, click the “Preference” in the right-hand corner and then “Buy Box Eligible” in the dropdown menu, here is adding another column in which shows yes or no for Buy Box Eligibility on your product.
If a seller failed to meet the required performance and cannot satisfy the clients and its trailing 30-day seller ratings stops below 90% the seller loses its Buy Box and if a brand selling its items only that brand also loses its Buy Box.
How to achieve it?
If you want to achieve this essential box then you must have to follow the following instructions:
- Get positive feedback from customers.
- Deliver your products to your customers on time.
- Have a good response rate.
What if you do not have a Buy Box?
You must have a buy box on your products to get more sales.Because if you do not have this box there on your products then you do not get more orders. Because If an Amazon seller does not have this box, the customers cannot easily order his products. According to a report, the Amazon sellers who have it get more orders than those that do not have it. Therefore, to become a successful seller on Amazon you must have to achieve this box.
The conclusion is that the Buy Box is the most essential tool available for Amazon sellers and it is very important for you to become a successful seller on Amazon. However, it is too difficult to achieve this box but if you followed the methods described above then you will surely achieve it easily.